The field of e-commerce (trading on the Internet) continues to gain momentum, which is why many entrepreneurs are abandoning the maintenance of retail outlets and switching to online sales. In addition, the number of buyers on marketplaces is constantly growing, which, in turn, significantly increases the level of demand. Most sellers, realizing this, begin to actively build a business on trading platforms, but, unfortunately, not everyone manages to achieve a stable profit.
In this article we will look at how to correctly “enter” the marketplace and get a good income.
Instructions for getting started with popular trading platforms in Russia
- Uniqueness;
- Demand in the market;
- The presence of significant advantages compared to competitors’ product positions;
- Low price.
As practice shows, products that meet the presented criteria are successfully and quickly sold in large trading platforms.
The second stage is choosing a marketplace and registering. The main criteria for choosing a trading platform for future commercial activities are:
- Mandatory commission payments – each marketplace sets its own commission amount;
- Payment frequency – once a day, week, month;
- Delivery conditions – sending products yourself or using the services of a trading platform;
- Returns - it is best to choose marketplaces that handle this operation themselves;
- Requirements for the visual component of the product - some trading platforms set strict requirements for product photographs, which creates an additional need for the services of a professional photographer;
- Possibility of cooperation with other marketplaces – most platforms prohibit the sale of goods on other platforms;
- Online payment – it is better to choose marketplaces that accept payment for goods by “online means”;
- Requirements for the seller - for example, that he has confirmed the status of an individual entrepreneur, and so on.
Once the final choice of marketplace has been made, you can begin collecting the documentation required for registration. Most trading platforms establish a “universal” set of documents, which includes:
- INN;
- Cost of goods;
- Completed seller questionnaire;
- Certificate of business registration and tax registration;
- Declarations;
- Permission document to use the brand;
- Letter confirming registration with Rosstat;
- Passport scan;
- Certificates confirming product quality (if necessary);
- Unified State Register of Legal Entities or Unified State Register of Individual Entrepreneurs.
The last step is to create a storefront that is directly linked to product cards. Product cards are a kind of advertisements that provide a detailed text description of products with photographs. The description must include the name of the product item, brand, cost, information about the manufacturer and main technical characteristics.
After approval of product cards by the moderator, you can begin promoting the store using advertising banners, interaction with customers, special offers and discounts, and so on.
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